Marketing segmentation, according to BusinessDictionary.com, is “the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics”
There are four different types of these segments,
In the past, finding the information you needed to accurately segment was difficult, manual, and time consuming. However, today big data analytics is helping them uncover the true insights required to make smart business decisions. Analytics is helping drive new market opportunities, customer retention, and according to an infographic from a Big Data study, it’s invaluable for getting to know your customers better.