A large part of the present preoccupation with enterprise data pertains to its monetization, a fact perhaps most dramatically evidenced in a market valuation of Facebook at close to $100 billion.
In assessing the value of enterprise data (which alludes to that of the enterprise itself in some industries), it is necessary to include Master Data, those in warehouses and stores, and those that play a vital role in everyday business and operational processes.
It’s also necessary to include those that don’t. Gartner indicated that:
“…leaders are often tripped-up by the common misconception that…data has no value when sitting idly in a database. This simply is not so. Just as physical inventory sitting on a shelf in a warehouse has discernible value, so do idle information assets. The difference is between realized value and the accounting definition of an asset’s value – which takes into consideration its probable future economic benefit.”