Sectors

A Big Leap in Data Usage is On Its Way

10th Dec `13, 05:52 AM in Sectors

Early one morning, in the not too distant future, one of your customers – let’s call her Sarah…

BDMS
Guest Contributor
 

Early one morning, in the not too distant future, one of your customers – let’s call her Sarah – will wake up and do what she has been doing for some time, reach for her smart device (phone, tablet or whatever). Sarah will have connected all of the data gathered about her from social networks, financial institutions, loyalty programmes, and utility providers and it will be fed to her digital personal assistant. To this will be added bits of information about her location, diet and exercise and other personal details recorded on a wide range of applications and devices. All of that information will be gathered together in one spot that she controls.

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