Modern marketer’s guide to conjoint analysis

22nd Jul `17 11:28 AM in Analytics . 0 Comment

Definition: Conjoint is a survey-based research method that helps managers understand what product features and price points drive customers’ decisions to buy a product. It was developed in the 1970s and still remains one of the most widely used and robust techniques…

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visualization

Visualization

8 effective and useful data visualization tools for mapping

21st Jul `17 11:09 AM

Representation of data via maps is a rapidly developing area of visualization that has many practical applications. Today,…


Health / Pharma

Three ways big data is transforming the medical field

20th Jul `17 11:19 AM

From its role in global epidemics to new wearable technology and public health analysis, big data is having…


tools1

Business Intelligence

Top Business Intelligence (BI) tools in the market

19th Jul `17 19:24 PM

This article aims to list all top BI (Business Intelligence) products available on the market. It should help…


money

Banking / Finance

How relatively unknown start-ups took on big banks and won: A tale of leveraging big data

19th Jul `17 14:35 PM

For many years, banks and financial institutions dominated the currency trading arena and money transfer services. Banks were…


cloud (2)

Resources

India is poised to see number of jobs in big data explode

19th Jul `17 11:23 AM

Big data has been growing exponentially faster than the entire software business put together. This makes the topic…


DataScience1

Analytics

Working smart with big data: 6 things enterprises need to know

18th Jul `17 11:27 AM

Big Data along with IoT and Machine Learning, is all already helping enterprises undergo huge transformation and disrupting…


data-science

Visualization

3 things you need to know to craft the perfect presentation

17th Jul `17 11:18 AM

Big data is growing increasingly important. It can shape many core actions businesses take. As a result, it’s…


personalisation

Banking / Finance

Big data and the art of personalized banking

16th Jul `17 11:10 AM

Consider this scenario. You are planning to holiday at the Dead Sea. You search the internet for information…


personalization

Analytics

Choosing big data solution providers: What you need to know

15th Jul `17 11:26 AM

You’ve probably heard that Big Data is “the new oil”, or “the new natural resource”, and it is…


chatbot

Artificial Intelligence

How is Artificial Intelligence influencing financial markets?

14th Jul `17 11:46 AM

Fintech is the new gold rush for investors, growing from 10% in 2016, to a staggering $23.2 billion,…


Marketing

Marketing

12 essential analytics tools every marketeer should know

13th Jul `17 11:32 AM

If you’re spending money on digital marketing, analyzing your data should be a top priority. You need to…


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