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8 ways to get on top of data analytics

17th Feb `14, 02:59 PM in Resources

Data analytics is being touted as the new ‘black magic’ of marketing, but there are still a range…

BDMS
Guest Contributor
 

Data analytics is being touted as the new ‘black magic’ of marketing, but there are still a range of Australian organisations struggling to get a handle on how to make data work for them.

According to a report produced by research and consultancy firm, Fifth Quadant, last year, as many as half of all Australian organisations have admitted their attempts to utilise data to improve customer experience failed.

We speak to a range of experts on big data and data analytics to gather up their top tips for how you can build your data analytics roadmap.

Nearly three-quarters of the time Accenture’s Australian data analytics lead, Michael Pain, spends with customers is on scrubbing data and tidying up IT infrastructure, and other consultancies face similar issues identifying where data resides. “We find that when we undertake the proof of concept with clients, at least 60-70 per cent of the time we spend will be on getting legacy data organised, available and scrubbed is frankly a huge barrier,” he told CMO.

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