Is it time for your company to get into big data? Wrong question—you’re already in it. The real question is whether you will seize the opportunity or be overwhelmed by it.
The fact is that all businesses are on the big data adoption curve. Some are just getting started; others have well honed plans. The rewards will go to those that figure out how to manage the growing terabytes of data they collect, glean insights from that data, and capitalize on them. At this point, that’s a minority of companies.