The term ‘big data’ has been likened to a lot of things, one of which being a rubbish dump. And if big data is basically the immense accumulation of digital refuse, left over from billions of daily transactions and interactions, that’s okay. There are treasures to be found in that trash.
Analytics experts are quick to point out that the big deal with big data platforms, like Hadoop, is not about size. It’s about the value of the insights that can be gained from both large and small data, provided you know how to find them. To that end, here are seven steps you can take right now that will yield better big data insights.