Big data. If you haven’t yet heard that term dropped in casual conversation with other farmers, you likely will — soon.
It is the term commonly used to describe the colossal amounts of information that are being generated throughout the world at breakneck speed and that are becoming so large and complex that processing, assessing and storing it often prove challenging.
How big is big data? If the data now stored across the planet were printed in books, these books would cover the entire surface of the United States some 52 layers deep, according to Viktor Mayer-Schonberger and Kenneth Cukier, authors of a new book titled “Big Data: A Revolution That Will Transform How We Live, Work and Think.”