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6 things to consider before diving into big data

16th Dec `13, 05:53 AM in Resources

While big data offers brands a chance to build that ever-elusive 360-degree view of the customer, throwing money…

BDMS
Guest Contributor
 

While big data offers brands a chance to build that ever-elusive 360-degree view of the customer, throwing money at big data may not be the best way to achieve this. IT vendors would have you believe so. If you can answer the following six questions, you may find that you can reach big data nirvana without an expensive investment. 1. Do you know what you know about your customers?

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