The surge in readily available customer information means that businesses are able to trail everything from customers’ shopping habits to their exact location. For companies serious about their customer communications and marketing, Big Data is no fad. The evolution of internet analytics, the proliferation of mobile devices, and developments in data capture have led to an unprecedented availability of data that can be used to gain a detailed picture of exactly what your customers want and like.
Many marketers have already woken up to the huge possibilities Big Data can offer, especially when it comes to employing newer streams of information such as web, mobile and social data. The huge amount of data available to companies, however, can sometimes be more daunting than helpful, especially in this digital age where people are sharing information with companies online at an unprecedented rate. So where to begin?