Cloud computing and big data have been vying for the attention of business owners for several years now. Both initiatives are compelling, as big data analytics promises the potential of powerful new business insights, and cloud computing offers greater flexibility, productivity and cost-savings in running IT systems traditional on-premise systems. Each initiative on their own warrants the attention that has been given them, but it seems now the future lies in combining the two. In fact, a survey by GigaSpaces found that 80 percent of IT executives who consider big data processing important are considering moving their big data analytics into the cloud. What is causing this shift? There are three main reasons.