Analytics

3 Perils Of Analytics

11th Oct `13, 04:08 PM in Analytics

When you write about analytics you get all sorts of notices about things poised to change business as…

BDMS
Guest Contributor
 

When you write about analytics you get all sorts of notices about things poised to change business as we know it. Analytics, of course, involves math. Math is one of the three Ms that matter in business, along with marketing and making useful things. But there’s often a chilling vagueness around what analytics actually means to the bottom line.
That’s peril number one, finding the benefit of analytics.

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