Analytics

3 lessons in big data from the Ford Motor Company

09th Feb `14, 09:39 PM in Analytics

“Big data” means many things to the Ford Motor Company, which has ones and zeros piling up everywhere…

BDMS
Guest Contributor
 

“Big data” means many things to the Ford Motor Company, which has ones and zeros piling up everywhere it looks. There’s data coming off the cars, data generated by the machinations of a Fortune 500 company and even the data customers are generating out in the real world about how they view the company. Ford data science leader Michael Cavaretta is one of they guys charged with helping the company sort all this data out, and he came on the Structure Show podcast this week to share some of the company’s methods.

These are the highlights from that conversation, but anyone interested in anything from automotive design to the definition of data science will want to hear the whole thing. Alternatively, you can make plans to attend our Structure Data conference March 19-20 in New York, where Cavaretta will be one of dozens of speakers talking about how their companies are using data fundamentally improve their businesses or, in many cases, enable entirely new businesses. (And for more on how data has changed life at Ford, check out this post from 2013.)

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